I recently wrote “Reality check for the Irish Artist” Just over a week ago and have decided to write a second part. The first post were observations from working in Bars and Venues for over 30 years. I was delighted to get such positive feedback and thank you all very much for your Kind Words. It was meant to be a practical Guide for all artists in Ireland and indeed anywhere really. The same rules apply anywhere in the world.
My second post are on my observations since i first began my campaign to help the Irish Artist over ten years ago. It has being a very difficult campaign with many lessons learnt in those years. With very little knowledge about the processes behind the Music scene and no Computer experience , I had a very difficult task ahead. I invested all my time and resources for those ten years as It became an obsession for me to open up the Music Industry in Ireland. After creating competitions, Events, building websites, talking with some of the best in the business and meeting many 100s of artists from Ireland and abroad , I began to understand the business more and identified many things that the Irish artist can improve on to have a more successful Muisc Launch..
A little about those ten years
The music Industry has being in transition for many years now and the Major Music companies have taken measures to secure their futures during this transition. These measures have had a very negative impact on Music throughout the entire world. Small and medium Labels and music related businesses have ceased to exist leaving Millions of Artists without a voice.
The independent Artist have had a very difficult time during this transition with many careers seriously compromised by these changes. Although Artists today are fighting back with all the digital and social media tools at their disposal, their is still a serious lack of support systems in place to insure their success. Many have attempted and are attempting to put these support systems in place today but with so many barriers in place, this is proving to be a very difficult task .
It is with these attempts and failures over the past 10 years that I have seen some clear solutions that are possible with the participation of the Independent Artist. I have learned that the independent Artist have serious problems with building a fan base and getting their Music out to the entire country . I have spoken about the email marketing concept but it doesn’t seem to be a viable option for Artists today. So why is this the case ? Well there are lots of reasons from time management, to money issues, to personal issues, to feeling isolated with all the disconnect within today’s music Industry. It is very difficult to have enthusiasm with the state of our Music industry today.
Although the Independant artist craves independence and having a career you can’t help feeling their isolation and wanting to connect with the lack of opportunity to a broken Music Industry .. This isolation can be observed In the “Music click” culture we seem to have in Ireland. Although this can be a positive thing in some instances with an identity within the group, Its can also be very negative and prevents further development within the group and the opportunity for networking with others. This fad needs to be challenged if we are to create a real community throughout the independent Sector.
So how do we begin to change this cycle that gives us more hope and encouragement In an industry that has left so many behind ?
This is a cycle, I have being attempting to change for many years now . I was partly successful on many different occasions and throughout the years i have focused on this Industry.
In the beginning, I built my own Network for artists and reached out to individuals to come together but at the beginning, I had very little knowledge of what was actually going on within the industry and how to come up with the right solutions. More time and investigation was needed in order to understand this very complex Business more.
Next I began to physically help each artist with creating an online profile like a press pack within my own website .This gave me a further insight into the understanding of the Artist’s social media habits and motivations . This was a very interesting phase and I began to see a clearer picture on the trials the Artists were having from all around Ireland.
I then attempted to create a national competition for all artists and create a motivational factor to the normal annual promotional process that the Artist’s were engaged in . This was a very interesting campaign with many seriously good and established Acts submitting to it . This told be quite a lot about the Artist. There was a definite motivation for recognition from quality acts who were prepared to act on that opportunity. I also saw clearly that their social media was very busy around that time and that they were excited and wanted others to know about it. This had a very positive effect and drew much attention to what i was doing and the website. Many Artists were expressing the need for change and were championing my attempts at challenging a very difficult Industry on their behalf ..
Another idea i tried and tested out was bringing other artists together from different areas of Ireland for one common cause. Homelessness is a something I care deeply about and having an event to raise money was a passion of mine. I was delighted that Artists were motivated by the emotion of being in a position to help and also give themselves the opportunity to perform on a bigger stage at the same time. I am always impressed and grateful each year with the support I receive from artists from all over Ireland for this cause . The Simon Gigs gave me many insights and the opportunity to observe how each act communicated and engaged with one another. This confirmed my suspicions of the “click syndrome” that i have mentioned before. I observed that most ( not all ) had separated from one another and placed themselves in distance groups throughout the venue .
As I had acts from all over the country, I could not get over the disconnect and somewhat suspicion among the Artists . In my opinion each act had the opportunity to connect with one another on so many levels and particularly with their local venues where each of them played. I can’t tell you how many acts have told me how hard it is to find gigs “Outside their own Area”? What better way to create your own circuit but to connect with artists from those areas?. One event, such as the one I organised ( and I had many) could solve that issue very fast and easily with a little more communication and a follow up after the show . There are so many other opportunities that could be created by such events. I could go on all day about all of the missed opportunities.
Networking is a serious problem within the Independent Irish music Community. This bothers me a lot as the Irish are known for their Networking. This comes natural to us as it’s part of our everyday life. We instinctively want to make a connection by asking ” Do you know such a fella ” or ” Are you related to so and So ” . It’s in our natural DNA. This is not used to its full potential and in very apparent in the our Music community Today.. We need to get plugged into who’s who and what’s going on all around you and around the entire country..
Lastly I decided to take over my own Music Venue and boy did i learn some serious lessons. To put it mildly ” It was a living HELL”. This was mostly down to trying to survive financially and not being able to bring it to its full potential. It was much too early for me to attempt this as I was not fully clear about what i was attempting to do. Looking back , I was sending out many mixed messages about who i was and what the Venue was actually all about. My communication with artists and my overall project went into a sudden halt as I spent most of my time in survival mood.
I got to introduce some of the Ideas I had learned previously into the venue and named it MusiBar. It became very clear from the start that the local music community did not understand what i was doing there and what the purpose was.
After going to a late bar one night and after being Trading at the venue for a few months, i found myself in the company of a well known Band from the area. I hadn’t introduced myself and just relaxed outside in the smoking area after a hard day’s work. I only became very interested in the conversation when my Venue became a hot topic and it seemed to be the brunt of some many unfair Jokes. There were other artists there and around listening . I became aware that I was sitting in what i described earlier as ” The click ” and they had no idea who i was. I listened to their rants for quite some time as I was an ” Outsider ” and just happened to accidently find myself in their company and had not being asked to join in on the conversation.. When i finally had enough and had swallowed my pint rather abruptly , I simply asked them . Had they met the Guy who owned the Venue? They all signaled that they had not . I suggested to them , that in my experience, artists and the general public should first go down to the venue and see for themselves and maybe talk with the owner to find out what it was all about. One band member told me that he already knew what it was all about and that the owner was booking in Bands from outside the area and not considering the local artists. My answer to that was that the owner had in fact booked many local Bands and that he had also introduced acts from outside the area so local acts could connect with them . I could see by the smug looks on all their faces that they weren’t buying this concept at all. Stupidly one of them said , what would i know about the ” MusiBar” as he signaled with the inverted Commas signal. It was then that I enformed him and his “Click” that seemed to be amused with this stupid statement, that I was in fact the owner of the inverted Commas ” MusiBar “. As I stood up, I suggested to the now highly embarrassed Group that maybe they had wrongly Judged without knowing the true facts.. I also suggested to them that maybe they should practice on Music excellence and some Manners before they approach me in the future..
So what was the moral of this story?
Well the message that I was sending out was not a clear one from the beginning it seemed. I didn’t have a clear concise plan and I also knew that night that I would not be supported by many of the Independent local artists. They could not see the bigger picture and I did not have the resources long enough to sustain myself till my full intentions was known to them..
The other was again ” The click ” culture that is in every part of our music Society. Again, I do understand the significance and the need for it in today’s Music community but as you can see , It is a very dangerous and destructive to all concerned. These Artists that i met ,never set foot in my Venue in the 15 months I was there at the venue and I lost the support from the very people I was there to represent. In turn they lost out in performing there and connecting with other artists from all over Ireland and international artists that had played there. Connections and opportunities were lost on so many levels and on both sides. Personally I don’t regret putting these people in their place. Nothing annoys me more that a mouthpiece with a giant Ego talking Crap about something he has no idea about and influencing others with his misinformed and damaging statements. These people have no regard for anyone and seem to know everything about everyone without any proof and manipulate people with a mix of Charm, Drama and gossip. Unfortunately these individuals are rampant among the Music Community and I was glad to get a chance to challenge one of these individuals in Public and in front of his little gang who cannot think for themselves.. I did manage to meet some very good artists locally and one who became a very good friend of mine had separated from such clicks for who he described as ” HangBags “.. I had to add this as I found this description both funny and a very accurate metaphor at so many levels.
Eventually I had to close the Venue as it became unsustainable and its purpose lost to that area. It was a very sad day for me as I had built up a close friendship with some local artists and customers who knew what i was trying to do. I also started to see the beginning of a regular customer base who loved seeing so many different acts on a weekly basis. By that time it was too late and I had to go..
Perhaps I will attempt this again but not till I have something solid this time and a clear message to exactly where all this leads too.. More homework needs to be done. The music Journey is an extremely complex one with so many areas to consider.
I’ve had time to reflect and can see a clearer picture now . Boy has this being a rollercoaster ride so far.
I can tell you that I have being invited to a program called ” The new frontiers Program ” . They see the merit in what I want to achieve and want to help me. I reached out to them this year and told them of my experience and the task at hand. Already they have guided me to a more focused solution with proper training and professional help. The journey continues Guys and real solutions are being created as I write this post. Perhaps I needed the last ten years of ups and downs to come to this very place and finally Realise that it was not all for nothing. I have being chiseling away at the brick wall that has being stifling so many artists . I am at a point now that i can see so many cracks in that wall. Its ready to come down and allow the natural flow of music to go where it is suppose to go.. The time of the major multinational influence is coming to an end and the emergence of free and independent future is upon us . This independence will be achieved through Independent communities coming together with an Independent support system in Place..
That’s it guys. I hope you liked the post. If you like , leave me a comment please and give a little feed back.
Many Thanks to all the Artists and people that have supported me throughout the many years.
I am truly grateful..