As the owner and creator of the musibiz platform, I have learned quite a lot about the music Industry, Marketing and the many Marketing requirements necessary for a music career. Many of my previous work was in the business & service sector. In fact I spent 30 years in various business and had the opportunity to manage and own a few. That, along with my decade running this website, My recent Marketing & SEO Certifications and My Coaching Certifications enables me to move on further with Musibiz.
There are lots of things i still need to learn about the music industry as it is quite complex. What i do know is, Marketing is the number one thing to know if considering a career in this business. I know from experience that many Artists dread the word " Marketing " as it seems to imply doing something out of their comfort zone. This is true if you don't know what you are doing but if you learn some basic rules, the process is quite simple. Musibiz is Changing to a marketing platform with hands on help for the artists in 2020.
I work as a Web & Marketing Consultant Today and my job is to help Businesses market themselves Correctly so they can survive in business. All businesses know that without the right marketing Plan, business will struggle. It ok having a great product or service but if you can't get that word out to a customer then you are at a major disadvantage. This is no different for many artists out there. I am also well aware that many artists simple do not have the money to market themselves the way they would like. It's not cheap so i have decided to help out more and this is why Musibiz is changing the way it is .
I want to stress that I am not a web developer but I work with a few Developers through my Consulting Business and can help any artist to get a decent website built and not get robbed. Typical Prices range from 500 to 1000 euros, depending on size and requirements. I don't allow any bad websites go through my Consulting business. My clients rely on me to make sure that everything is built correctly and working the way it should.
SEO is grossly ignored by most businesses and they do it at their peril. Search Engine Optimisation is optimising your website and your entire online presence so people can actually find your business. This is the majority of my Consulting work and you would be surprised at how many big businesses do not have this carried out. This is another major reason why Musibiz is Changing as artists need to connect the dots to all your online activity and have it pointing to your website. I can show you how to do this or if you want me to do it for you, my fees are 200 to 400 euros , depending on requirements.
Every Business has an aggressive email marketing Campaign going . Why ? Because it's proven to be the best marketing tool you have. You have direct access to your customers through their email. If you want to be successful then this has to be on top of the list. It is very difficult to get this across to the music community as some tell me its not working ? It's probably not working because many artists i have signed up for barely or never actually send me any emails ?
You can't send out one or two or no emails a year and expect people to follow you. This needs to be consistent and with the proper information. Not Please listen to my music ? You have to show people that you have value and the first thing before any pleas for recognition is gain their trust. Ask for their opinion, Give them a free download, Send them a ticket for a show, Tell them a bit about yourself, have a competition, keep it short and get them involved. I can help artists with this. This one is very important and another reason why Musibiz is changing.
There has never being a better time to advertise on facebook but artists need to know how to do this correctly. Who are you advertising too ? The wrong ads is like putting up a banner outside your house and expecting the world to know about it . Did you know that you can target anyone on facebook ? For artists in particular , you can target fans from other Artist pages ? Wouldn't that be a great way to collect up your email addresses and actually have a fan base ? There are so many really good tactics you can use to get the very best from facebook and other social networks. I will be sharing some of those with you this year.
I also work as a life coach . Now you may think that having this available on the website is unrelated. Being coached or mentored or whatever you want to call it is a great way to motivate yourself and set goals. It's also a great way to stop you from procrastinating as you are accountable to the Coach. Many Artists lack discipline or just need a helping hand and don't know where to start. This is why i got into Life coaching.
Another reason is I have seen first hand, A large amount of Anxiety and Depression present in the Irish Music community. I would like to offer my help through my website here. I have very reasonable rates especially for artists who may need this personal help.
If you haven't got the funds then don't let that stop you from making contact. I will help in anyway I can. I know of one artist from late last year that is not with us any longer as a result of this terrible depression that took hold of him. If you are struggling then don't be afraid to make contact with me and we can have a good chat . Don't suffer in silence. Help is at hand if you need it. This is another major reason why Musibiz is changing.
I want to be in a position where I can help my clients move forward and become successful and happy the way they were meant. My added Business and marketing background is also quite useful if someone is struggling with their business and doesn't know what to do, I have lots of different packages available so if this is your thing then send me an email and let's talk. I can Coach online or at my home . It's up to you.
This is something i wanted to do for a long time now. A place where i can put everything into one place where artists can learn in their own time. It will be very basic but enough to get any artists set up correctly and moving forward. I think it would be great to have this available for artists who want to do all this for themselves in the comfort of their own homes It's also an affordable way for any artists to get this information and implement it in their own time.
I will do my best to have this available this year as there is So much to cover. I would love to see Musibiz moving towards a learning base platform in time.
Musibiz is Changing for sure and I hope some artists will see the benefit in this website. Its was created in the beginning to help artists and I think I have come quite far in that time. It has not being easy but I have certainly picked up lots of knowledge I want to share with you. If any of this resonates with you then make a comment or maybe suggest a topic that I didn't cover here. I will do my best to answer of I don't know the answer. I will certainly research it.
Thanks for reading Guys . I really appreciate you taking the time .
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