Michael Kiernan


About me

I started off in the Music Industry at a very early age and not in the traditional sense. Working in my parents Pub was where is all began. The Pub was filled with Music every weekend and I always knew that It would be a major part of my Life .

I spent over 30 year working, managing and owning Pubs and venues with music being at the forefront of my daily operations . Music for me was the lifeblood behind everything I did and entertainment was my passion .

Helping People

Another passion was listening and helping people with various problems . I suppose it comes with the job I had . I’ve met countless thousands in my lifetime and everyone of them of great interest to me . While working I studied many books on the human mind as people fascinated me greatly and I also wanted to help them more than I had . I needed to understand  people more .  I qualified as a hypnotherapist back in 1999 and went on to advance my studies in hypnosis in 2002 .  It was the only topic I was really interested in at the time and I learned very quickly the power of the mind .

I was a bit of an agony aunt at the time but I loved using my new found knowledge on my customers who enjoyed it greatly . It was around that time that I took a particular Interest in Artists who played on the weekends . So many talented Artists and bands passed through my hands and most of them never got further than playing at a local gig . This upset me greatly so I decided to investigate and learn more about the industry so I could help these artists more .

12 years On

I learned over the past 12 years or so that the industry is indeed a very difficult one but so much is not understood by the artists today. Digital marketing was and still is a major Problem for most artists and the lack of labels and good managers is not helping either . The industry was going through many changes and artists were being left behind it seemed .

As I dug a little deeper I realised that there was indeed opportunity but the artists needed to participate much more than they had before . Just practicing their music was not enough and a clear understanding of how the industry works needed to be taught and implemented.

I attempted to share my knowledge on a larger scale through various websites and events but this has had little effect . You cannot generalise and every artist have their own set of unique circumstances and problems when entering the music industry. A more personal approach for each individual was necessary if anything was to change and be learned .

Back to Basics

I went back to the drawing board in 2016 and went studying again to help me with this process . I gained a professional Digital marketing qualification and also studied as a life and personal coach . These tools were necessary to empower each artist and give them a clear vision on what they so badly needed,. Help with launching their music but also help them with their own personal development so they were in good shape throughout . If you are not right Psychologically and in many cases Spiritually then you are at a disadvantage from the very beginning . Working on these along with a clear knowledge of what is required from you as a musician is the key to having a career in the Music industry .

These are exciting times my friends and I am looking forward to sharing my information and guiding you towards a better future . I will only work with people who are 100% committed as I am 100% committed. I have spent a good part of my life preparing for this as you can see . Working with people who really want to move forward and are willing to listen to some guidance is what i am looking for. It’s not going to be easy but it’s one hell of an adventure for those of you who are brave enough to take the challenge .


I have recently introduced Management so I can work directly with interested parties in Marketing and managing their entire operation. After 12 years working in Music , I believe i would make a very good Artists manager. I will give my all to an artist I feel passionate about and I expect the same from the artist. When that is established then something can be worked out and the journey begins .

Artists think they can do it on their own but a variety of skilled people working together for the same goal is critical for a successful campaign on anything . It takes many parts and all working like a well oiled machine to make things happen .

I look forward to listening to all the beautiful Music you have to share with me . .

4 thoughts on “About me

  1. Neasa de Baróid

    Fantastic life journey to date Michael and Well Well Done. I as a singer/ songwriter/ performer have also had a fascination with the mind, especially where it interferes with ones greatest potential. You’re bang On. It keeps us living small instead of allowing to emerge as our fantastic truth. X Neasa

    1. Michael Kiernan

      Thanks very Much Neasa . I am hoping that artists see the true potential in this and that they are willing to experience a new reality

  2. Alwyn

    Hey Michael, thanks for all your help so far, looking forward to continuing to work together!
    Alwyn Walker
    alwynwalkerthemixengineer dot com

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