The Rnb/Pop artist George Ivanovich was born in Krusevac (Serbia) on the 23rd of March 1991. He started his singer-songwriting career on his guitar shortly after the wars subsided and had his first gig at the age of 14. Two years later he was already playing in front of a crowd of 5000 people in his hometown.
After high school he moved to Belgrade where he acquired a Bachelor Degree in Culture and Media while collaborating with various music production studios based in the Serbian capital. During the time of his Master studies (Society and Politics) he was living in Warsaw, Poland, where he was a member of No Hay Banda, an acoustic duo made with Adrian Gallardo Simon from Spain. In collaboration with the Warsaw Film Academy, he joins efforts with the prominent Polish female director Lulu Zubczynska and releases a music video for the first single of his solo music career, titled: ‘Too much is better than enough’ followed by an EP originally presented as a short film on Youtube under the title ‘Stranger’ – including the songs: - Para - Stranger - Your lover Upon the return to Belgrade he meets with Darko Dozic, the president of the international organization Tango Natural and works together on a project titled: ‘Like love (A Tango for Two)’ which was also supported by the Serbian CNN TV station. It tells a broken love story in a black and white narrative of music, dance and acting performed by the famous Serbian actor Branislav Trifunovic and actress Tamara Aleksic.